Tempted by a slightly lower price, we decided to do our business with “Broadway Photo”.

Oops. You can read some of the company’s reviews on ResellerRatings, among others…

Broadway Photo (which also goes by the names… A&M Photo World, Regal Camera, Prestige Camera, Preferred Photo, Royal Camera, and more) will call you up after placing an order to “verify” information. They will then attempt to upsell you on over exaggerated and unnecessary accessories. Failure to purchase these packages may result in your item becoming unavailable or on backorder.

Well, we got suckered into to paying an extra $100 for a few accessories, downgraded battery, and “Ultra-Speed” “Error-free” and “Completely Necessary” 2GB SD card.

It should be noted that after giving our friends a stern phone call, we managed to get $50 back, which brought our total from “outrageous” to simply “a bad deal”. I’m also very happy with my Fuji, it takes beautiful pictures. But I digress…

Considering the original bill, after itemizing the package we would have paid $40-50 for this SD card. “Wow!” I thought, “this must be one hell of an SD card!” It was ultra-high speed and rated for SLR professionals.

Except that, for the life of me, I could find absolutely no information regarding “DigitalExtreme”. The package was also lacking any sort of copyright information.

In fact, the only mention on the internet of this company seemed to be their own website, which contained a pretty home page with 100% unspecified links. (http://digitalextremememory.com/)

This URL is also registered via the same Proxy as Broadway Photo and all of it’s subsidiaries.

How am I going to claim my 5 year warranty!? xD

This is all speculation, however, this card may actually kick ass and just be some hidden gem only the top National Geographic photographers know about!

I ran the “DigitalExtreme” card through HD Tach and compared it with a 2GB PNY 60x “Optima” that I picked up at Fred Meyer for $10 and use in my camera now. Although less consistent, the DigitalExtreme card had a similarly decent speed of 16 mb/s. Still, just too sketchy.

It’s not a complete scam, but I cannot recommend supporting this kind of company. Hopefully you haven’t done your research too late!